Bachelor of Business in Marketing
Program Description
The Bachelor of Business in Marketing at Western Sydney University provides a comprehensive education in marketing principles, consumer behaviour, and strategic brand management. Students engage in real-world projects, internships, and industry collaborations, developing practical skills for careers in advertising, market research, and digital marketing. The program is accredited by the Australian Marketing Institute (AMI), offering pathways to professional recognition as a Certified Practising Marketer (CPM).
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.5 | 6.0 | 6.0 | 6.0 | 6.0 |
| PTE - A | 58.0 | 50.0 | 50.0 | 50.0 | 50.0 |
| TOEFL | 82.0 | 13.0 | 13.0 | 21.0 | 18.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.40 |
Program Intakes
| February, 2026 |
|---|
| March, 2026 |
| July, 2026 |
| October, 2026 |
| November, 2026 |
| February, 2027 |
| March, 2027 |
| July, 2027 |
| October, 2027 |
| November, 2027 |
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