Master of Science in Marketing Analytics
Program Description
The University of Stirling's Master of Science (MSc) in Marketing Analytics is a specialized program designed to equip you with the advanced analytical skills needed for data-driven marketing. This course dives deep into statistical modeling, data visualization, predictive analytics, and marketing research techniques, all specifically applied to understanding consumer behavior and optimizing marketing campaigns. Graduates are highly sought after for in-demand roles as marketing analysts, data scientists, and insights managers, transforming raw data into strategic marketing intelligence across various industries.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.5 | 6.0 | 6.0 | 6.0 | 6.0 |
| PTE - A | 62.0 | 60.0 | 60.0 | 60.0 | 60.0 |
| TOEFL | 80.0 | 19.0 | 18.0 | 23.0 | 21.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 3.00 |
Program Intakes
| August, 2026 |
|---|
| January, 2027 |
| August, 2027 |
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