Master of Science in Marketing
Program Description
The University of Stirling's Master of Science (MSc) in Marketing offers a comprehensive and strategic approach to understanding consumer behavior and market dynamics. This program covers core areas like marketing analytics, brand management, digital marketing, and strategic marketing planning, equipping students with the skills to drive business growth. Graduates are exceptionally well-prepared for dynamic roles in marketing management, brand strategy, market research, and digital marketing across diverse industries.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.5 | 6.0 | 6.0 | 6.0 | 6.0 |
| PTE - A | 62.0 | 60.0 | 60.0 | 60.0 | 60.0 |
| TOEFL | 80.0 | 19.0 | 18.0 | 23.0 | 21.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 3.00 |
Program Intakes
| September, 2026 |
|---|
| January, 2027 |
| September, 2027 |
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