Bachelor of Arts (Hons) International Tourism Management and Marketing
Program Description
BA (Hons) International Tourism Management & Marketing at University of Chester prepares students to shape the future of global travel through sustainable destination branding and data-driven visitor economy strategies. The program combines UNESCO heritage site management (using Chester as a living lab) with digital tourism marketing tools like Travelport and Sojern, working on live briefs from VisitBritain and Marriott Hotels. Graduates emerge as destination marketers, tourism tech specialists, or attraction managers with dual CIM and Institute of Travel & Tourism certifications.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.0 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE - A | 65.0 | 59.0 | 59.0 | 59.0 | 59.0 |
| TOEFL | 79.0 | 17.0 | 18.0 | 17.0 | 20.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.80 |
Program Intakes
| May, 2026 |
|---|
| September, 2026 |
| October, 2026 |
| January, 2027 |
| February, 2027 |
| May, 2027 |
| September, 2027 |
| October, 2027 |
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