Bachelor of Arts (Hons) Digital Marketing
Program Description
BA (Hons) Digital Marketing at University of Chester equips students with cutting-edge expertise in data-driven marketing, AI-powered consumer engagement, and omnichannel campaign management. The program offers practical experience using industry-standard tools such as Google Ads, HubSpot, and Meta Business Suite, and includes real client projects with brands like Bentley Motors and Chester Racecourse. Graduates emerge as certified professionals (Google Analytics, CIM, Hootsuite) ready for roles as SEO strategists, digital account managers, or e-commerce specialists in the £225bn UK digital economy.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.0 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE - A | 65.0 | 59.0 | 59.0 | 59.0 | 59.0 |
| TOEFL | 79.0 | 17.0 | 18.0 | 17.0 | 20.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.80 |
Program Intakes
| May, 2026 |
|---|
| September, 2026 |
| October, 2026 |
| January, 2027 |
| February, 2027 |
| May, 2027 |
| September, 2027 |
| October, 2027 |
Recommended Programs
3 years
On Campus
January, February, May, September, October
Creative Arts and Design
3 years
On Campus
January, February, May, September, October
Creative Arts and Design
