Bachelor of Arts (Hons) Business Management and Marketing
Program Description
BA (Hons) Business Management and Marketing at University of Chester develops strategic thinkers and data-driven marketers through a blend of consumer psychology, digital analytics, and brand management. Students gain hands-on experience running live campaigns for brands like Chester Zoo and Microsoft, mastering tools including Google Analytics, Hootsuite, and Salesforce. Graduates launch careers as digital marketing managers, brand strategists, or market analysts with CIM and IDM professional certifications.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.0 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE - A | 65.0 | 59.0 | 59.0 | 59.0 | 59.0 |
| TOEFL | 79.0 | 17.0 | 18.0 | 17.0 | 20.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.80 |
Program Intakes
| May, 2026 |
|---|
| September, 2026 |
| October, 2026 |
| January, 2027 |
| February, 2027 |
| May, 2027 |
| September, 2027 |
| October, 2027 |
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