Bachelor of Business Administration in Marketing
Program Description
The Bachelor of Business Administration in Marketing at Cape Breton University develops expertise in market research, digital marketing, branding, and consumer behavior. Through internships and real-world projects, students gain practical experience, preparing for careers in marketing, advertising, sales, brand management, or pathways to graduate business studies.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.5 | 6.0 | 6.0 | 6.0 | 6.0 |
| PTE - A | 59.0 | 50.0 | 50.0 | 50.0 | 50.0 |
| TOEFL | 80.0 | 20.0 | 20.0 | 20.0 | 20.0 |
| Duolingo | 115.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.70 |
Program Intakes
| September, 2026 |
|---|
| January, 2027 |
| May, 2027 |
| September, 2027 |
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