Bachelor of Arts (Hons) Retail Marketing
Program Description
The University of Stirling's Bachelor of Arts (Hons) Retail Marketing program provides a specialized understanding of the dynamic retail industry and consumer buying behavior. This comprehensive course covers areas like retail strategy, brand management, digital merchandising, and supply chain management. Graduates develop essential analytical, strategic, and communication skills, preparing them for impactful careers in retail management, buying, merchandising, e-commerce, and marketing across diverse retail sectors.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.0 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE - A | 60.0 | 59.0 | 59.0 | 59.0 | 59.0 |
| TOEFL | 78.0 | 17.0 | 18.0 | 17.0 | 20.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.50 |
Program Intakes
| September, 2026 |
|---|
| January, 2027 |
| September, 2027 |
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