Bachelor of Arts (Hons) Marketing
Program Description
The University of Stirling's Bachelor of Arts (Hons) Marketing program provides a comprehensive understanding of contemporary marketing strategies and consumer behaviour. This dynamic course covers essential areas like digital marketing, brand management, market research, and global marketing. Graduates develop creative, analytical, and communication skills, preparing them for diverse and impactful careers in brand management, advertising, market analysis, and digital strategy across various industries.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.0 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE - A | 60.0 | 59.0 | 59.0 | 59.0 | 59.0 |
| TOEFL | 78.0 | 17.0 | 18.0 | 17.0 | 20.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.50 |
Program Intakes
| September, 2026 |
|---|
| January, 2027 |
| September, 2027 |
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