Master of Science in Strategic Marketing: Brand Leadership
Program Description
MSc Strategic Marketing (Brand Leadership) at the University of Hertfordshire – Become a visionary brand strategist through our CIM-accredited programme, developed with WPP and Interbrand. You'll rebuild legacy brands in our Brand Innovation Lab, master neuromarketing techniques using EEG headsets, and complete live projects for Unilever and Nike. Graduates achieve 97% C-suite placement as chief brand officers, marketing VPs, or luxury strategists, with alumni at Apple and Burberry.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.5 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE - A | 59.0 | 59.0 | 59.0 | 59.0 | 59.0 |
| TOEFL | 79.0 | 17.0 | 18.0 | 17.0 | 20.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.60 |
Program Intakes
| September, 2026 |
|---|
| January, 2027 |
| September, 2027 |
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