Master of Business Administration: Advertising and Brand Management
Program Description
The University of Hertfordshire’s MBA in Advertising and Brand Management is a one-year full-time course that develops advanced skills in brand strategy and advertising within a global business context. The program includes practical experience through the Young Enterprise start-up initiative and covers key topics like integrated marketing communications and corporate reputation management. Accredited by the Chartered Management Institute, it prepares graduates for careers such as brand manager, digital marketing specialist, and creative director. Entry requires a relevant degree or professional experience and proficiency in English.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.5 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE - A | 59.0 | 59.0 | 59.0 | 59.0 | 59.0 |
| TOEFL | 79.0 | 17.0 | 18.0 | 17.0 | 20.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.60 |
Program Intakes
| September, 2026 |
|---|
| January, 2027 |
| September, 2027 |
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