Bachelor of Arts (Hons) Marketing
Program Description
BA (Hons) Marketing at the University of Hertfordshire – Master the art and science of modern marketing with our CIM-accredited, industry-driven programme, ranked in the UK’s top 20 for marketing (Guardian 2024). Develop expertise in digital strategy, consumer analytics, and brand management through live campaigns with global brands like Google and Coca-Cola. Gain a competitive edge with professional certifications (Google Analytics, HubSpot) and guaranteed work placements at leading agencies or in-house marketing teams. Graduate ready for high-demand roles in social media management, market research, or advertising, with 94% of our students employed within six months.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.0 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE - A | 59.0 | 59.0 | 59.0 | 59.0 | 59.0 |
| TOEFL | 72.0 | 17.0 | 18.0 | 17.0 | 20.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.80 |
Program Intakes
| September, 2026 |
|---|
| January, 2027 |
| September, 2027 |
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