Bachelor of Arts (Hons) Business and Marketing
Program Description
BA (Hons) Business and Marketing at the University of Hertfordshire – Develop strategic marketing expertise with our dual-accredited (CIM, IDM) programme, blending core business knowledge with cutting-edge digital marketing skills. Master consumer analytics, brand management, and omnichannel campaigns while working on live briefs for global brands like Nike and Unilever in our Marketing Simulation Lab. Our year-long placements with leading agencies or corporate marketing teams prepare you for careers as brand managers, digital strategists, or market researchers – with 96% employed in business/marketing roles (HESA 2023).
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.0 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE - A | 59.0 | 59.0 | 59.0 | 59.0 | 59.0 |
| TOEFL | 72.0 | 17.0 | 18.0 | 17.0 | 20.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.80 |
Program Intakes
| September, 2026 |
|---|
| January, 2027 |
| September, 2027 |
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