Bachelor of Arts (Hons) Advertising and Digital Marketing
Program Description
BA (Hons) Advertising and Digital Marketing at the University of Hertfordshire – Master the art of persuasive storytelling in the digital age with our CIM-accredited, industry-driven programme, developed with top agencies like Ogilvy and WPP. Gain hands-on experience creating multi-platform campaigns, social media strategies, and programmatic ads in our Digital Marketing Lab, equipped with Google Analytics, Adobe Creative Cloud, and AI-powered marketing tools. Our year-long placements at global brands (Unilever, Google) or innovative startups prepare you for careers as creative directors, media planners, or digital strategists – with 94% employed in marketing (HESA 2023).
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.0 | 5.5 | 5.5 | 5.5 | 5.5 |
| PTE - A | 59.0 | 59.0 | 59.0 | 59.0 | 59.0 |
| TOEFL | 72.0 | 17.0 | 18.0 | 17.0 | 20.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.80 |
Program Intakes
| September, 2026 |
|---|
| January, 2027 |
| September, 2027 |
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