Bachelor of Business Administration in Marketing
Program Description
The Bachelor of Business Administration in Marketing at Kennesaw State University equips students with skills in marketing strategy, digital marketing, consumer behavior, and brand management, blending theory with practical application. The program offers internships, hands-on projects, and experiential learning to build real-world marketing and analytical skills. Graduates are prepared for careers as marketing coordinators, brand managers, digital marketing specialists, or market analysts, or for advanced studies in marketing and business administration.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.5 | 6.0 | 6.0 | 6.0 | 6.0 |
| PTE - A | 53.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| TOEFL | 80.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Duolingo | 100.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.50 |
Program Intakes
| May, 2026 |
|---|
| August, 2026 |
| January, 2027 |
| May, 2027 |
| August, 2027 |
Recommended Programs
4 years
On Campus
January, August, May
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4 years
On Campus
January, May, August
Business and Management
4 years
On Campus
January, May, August
Business and Management
4 years
On Campus
January, May, August
Business and Management
