Program Description
This interdisciplinary degree combines consumer psychology with strategic marketing, exploring how people think, behave, and make purchasing decisions. Students gain skills in branding, digital marketing, market research, and behavioral analysis through real-world projects and industry engagement. Graduates can pursue careers in advertising, brand management, market research, social media strategy, and customer experience roles across corporate, agency, and nonprofit sectors.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.0 | 6.0 | 6.0 | 6.0 | 6.0 |
| PTE - A | 54.0 | 48.0 | 48.0 | 48.0 | 48.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.60 |
Program Intakes
| March, 2026 |
|---|
| July, 2026 |
| November, 2026 |
| March, 2027 |
| July, 2027 |
| November, 2027 |
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