Bachelor of Business in Marketing
Program Description
The Bachelor of Business in Marketing at the University of Adelaide develops skills in consumer behaviour, brand management, digital marketing, and strategic communication. Students gain practical experience through internships, industry projects, and real-world marketing challenges. Graduates are prepared for careers in marketing management, brand strategy, digital marketing, market research, and advertising across diverse sectors.
Program Requirements
Language Requirements
| Test | Overall Score | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS | 6.5 | 6.0 | 6.0 | 6.0 | 6.0 |
| PTE - A | 64.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| TOEFL | 79.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Academic Scores
| Scale | Minimum Score Required |
|---|---|
| GPA Scale (0-4.00) | 2.81 |
Program Intakes
| February, 2026 |
|---|
| March, 2026 |
| July, 2026 |
| February, 2027 |
| March, 2027 |
| July, 2027 |
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